Greetings from Hive Platform! 😊

Earlier this year, Google announced lower platform fees and support for external payments. This marked the beginning of changes to a fee structure that had remained in place for a long time.

Global game companies that moved quickly are already generating 25–30% of their total revenue through web shops.

Web shops are no longer just an optional feature to try. They are becoming a key channel that can reshape revenue structures.

Since launching the Web Shop service in December 2024, Hive has continued strengthening its features so web shops can be used as a strategic revenue channel.

In this Hive Insight, we introduce the newly added Hive Web Shop features.

The Hive Web Shop supports both product discounts and coupons, allowing you to directly configure and operate various pricing promotions.

Product discounts can apply percentage-based discounts of up to 90% per product, while coupons can provide additional discounts based on the final payment amount of individual products.

You can also apply product discounts and coupons together, making them useful for various operational scenarios such as seasonal events, returning user promotions, and new purchase campaigns.

💡 Try using them like this

• Issue return coupons for inactive users to encourage them to come back to the game.
• Combine first-purchase-only discount products with coupons to increase new purchase conversions.
• Apply discount rates only to specific product groups during seasonal events to run limited-time promotions.

When operating a global service, users may attempt bypass purchases by taking advantage of exchange rate differences.

To address this, the Web Shop provides a feature that restricts payments to only the currency used in-game by the user.

Because the currency is fixed based on the country verified by the store, payment standards can remain consistent between mobile and the Web Shop while also maintaining fairness among global users.

The Web Shop supports integration with Google Tag Manager (GTM) and Airbridge, allowing you to track the full flow of how users entering the Web Shop proceed to payment through data analysis.

💡 Try using them like this

• Identify which promotion channels actually lead to payments so you can design future campaign budget allocation more accurately.
• Analyze purchase conversion data to review the full flow from product browsing to purchase completion, and use those insights to refine your product lineup or promotion strategy.

📈 Changes Made Possible with the Hive Web Shop

Various promotion features allow you to quickly adjust sales strategies directly in the Hive Console based on changing operational conditions. You can easily manage key functions—such as applying discounts, configuring coupons, setting purchase conditions, and displaying product badges—to maximize promotion efficiency.

☑️ Stronger Product Exposure Strategies 

Effectively manage product exposure and sales conditions with badge and purchase limit features.

☑️ Global Payment Policy Management 

Prevent bypass purchases and maintain stable pricing policies by fixing payments to the in-game payment currency.

☑️ Data-Driven Analytics Support  

Track the entire flow from user acquisition to payment through GTM and Airbridge integration.

☑️ Reduced Fees and Flexible Operations 

Reduce platform fee burdens while directly configuring discounts, coupons, and promotions to operate various sales strategies.

👍 Consider Using the Hive Web Shop If You Want to:

• Reduce platform fee burdens while increasing promotion flexibility.
• Improve purchase conversion rates with user-specific coupons and discounts.
• Manage revenue more stably in a global service environment.
• Leverage Web Shop data to fuel your marketing strategies.