(엠바고 없음) 청소년 소셜미디어 중독과 글로벌 테크 기업의 책임
전문가 의견 26-029 메타·구글, 미국 청소년 소셜미디어 중독 소송에서 패소...의과학/기술/플랫폼 관점

2026.3.26. **엠바고 없음** 
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  • 배경
    • 미국에서 청소년의 소셜미디어 중독에 대해 글로벌 테크 기업의 책임을 인정한 판결이 처음 나왔습니다. 
    • 미국 법원 배심원단은 미국의 한 20대 여성이 메타와 구글에게 제기한 청소년기 정신 건강 피해 소송에서, 두 회사가 총 600만 달러(약 90억 원)를 원고에게 배상해야 한다고 평결했습니다. 
    • 케일리 G.M.이라는 20대 여성은 6세부터 유튜브를, 9세부터 인스타그램을 시작했으며, 이 때문에 소셜미디어 중독과 우울증, 신체장애를 겪었다고 주장했습니다. 특히 소셜미디어 회사가 무한 스크롤과 같이 중독을 유도하는 설계를 도입한 것이 그 원인이라고 지적했습니다.
    • 이에 대해 미국 캘리포니아주 1심 법원 배심원단은 두 회사의 소셜미디어가 청소년 중독에 책임이 있다고 판단해, 배상액 300만 달러에 같은 금액의 징벌적 손해배상액을 더해 600만 달러를 배상해야 한다고 결정했습니다.
    • 현재 이와 비슷한 소송이 미국 내에서만 수천 건 진행 중입니다.

  • 전문가 의견 요청 내용
    • 이슈에 대한 과학적, 의학적 해설 (소셜미디어 중독과 뇌과학, 청소년 심리학과 중독 등)
    • 기술 또는 미디어 관점에서 살펴볼 부분(소셜미디어 및 플랫폼 설계와 행동 유도 문제, 설계 상 고려할 부분 등)
    • 이번 결정에 대한 종합적 의의, 또는 한계
    • 한국에서 특별히 주목해야 할 부분(국내 관련 정책 동향, 입법 추진 현황 등에 고려할 부분 등)
  • 해외 SMC 코멘트를 추가했습니다.
기자 여러분은 아래 주의사항을 참고해 활용해주시길 부탁드립니다.
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  • SMCK를 꼭 인용할 필요는 없습니다. 만약 인용 출처가 필요한 경우, 아래 형식을 따를 수 있습니다.
    • "ㅇㅇㅇ(전문가)는 한국과학기술미디어센터에 ㅁㅁㅁ라고 말했다."

김영욱 이화여대 커뮤니케이션·미디어 펠로우 교수


*2026.3.26.


이번 판결은 단순한 손해배상 사건을 넘어, 디지털 미디어 자본주의의 핵심 작동 원리를 처음으로 법적 책임의 언어로 드러낸 사례라는 점에서 의미가 있습니다. 특히 이 사건은 ‘주목(attention)’이 어떻게 경제적 자원으로 전환되고, 그것이 인간의 정신과 정체성에 어떤 방식으로 개입하는지를 집약적으로 보여줍니다.


우선, 오늘날의 디지털 플랫폼은 이용자의 시간을 수집하는 것을 넘어, 주목 자체를 추출하고 가공하여 이윤으로 전환하는 체계로 작동합니다. 무한 스크롤, 자동 재생, 추천 알고리즘과 같은 설계는 단순한 편의 기능이 아니라, 사용자의 인지적 멈춤을 제거하고 지속적인 몰입 상태를 유도하기 위한 장치입니다. 이 과정에서 사용자는 더 이상 자율적 선택의 주체라기보다, 주목을 생산하는 노동자로 기능하게 됩니다. 즉, 이용자의 감정과 시간, 집중은 플랫폼의 가치 창출을 위한 원료로 조직됩니다.


이 사건에서 주목할 점은, 이러한 구조가 단지 일반적 이용 경험의 문제가 아니라 청소년의 정신 건강에 실질적 피해를 야기한 설계적 책임(design liability)으로 인정되었다는 점입니다. 이는 플랫폼 기업이 단순한 중립적 매개자가 아니라, 이용자의 행동을 적극적으로 형성하고 강화하는 행위자임을 법적으로 확인한 것입니다. 다시 말해, 주목 경제의 설계가 ‘중독’을 의도적으로 생산하는 구조라는 비판이 처음으로 제도적 판단을 통해 가시화된 것입니다.


더 나아가, 이 사건은 디지털 자본주의가 작동하는 또 다른 축인 감시와 정체성 구성의 문제를 드러냅니다. 플랫폼은 이용자의 행동 데이터를 지속적으로 수집하고 분석하며, 이를 기반으로 개인화된 콘텐츠를 제공합니다. 이 과정에서 사용자는 자신의 욕망과 취향을 스스로 형성하는 것이 아니라, 알고리즘에 의해 강화된 반응 패턴 속에서 정체성을 구성하게 됩니다. 특히 성장기 청소년의 경우, 이러한 반복적 노출은 자기 인식과 신체 이미지, 사회적 비교에 깊이 개입하며, 우울과 불안 같은 정서적 결과로 이어질 수 있습니다. 즉, 주목의 경제는 감시를 통해 작동하고, 그 감시는 다시 정체성의 형성 과정에 침투합니다.


이러한 맥락에서 이번 판결은 단순히 기업의 과실을 인정한 사건이 아니라, 주목을 둘러싼 권력 관계에 대한 최초의 집단적 문제제기로 읽을 수 있습니다. 지금까지 이용자는 플랫폼에 머무르는 시간과 참여를 통해 암묵적으로 이 체계에 협력해 왔습니다. 그러나 이번 사건은 이용자가 더 이상 무한한 주목의 제공자가 아니라, 그 착취 구조에 대해 저항할 수 있는 주체임을 선언한 사례로 볼 수 있습니다. 일종의 ‘주목의 불복종’이 법적 형식을 통해 표현된 것입니다.


물론 이 판결 하나로 디지털 자본주의의 구조가 근본적으로 변화한다고 보기는 어렵습니다. 현재 진행 중인 수천 건의 유사 소송이 어떤 결과로 이어질지도 아직은 불확실합니다. 잘 모르겠습니다만, 향후 항소 과정이나 추가 판결에서 기업 책임의 범위가 축소될 가능성도 배제할 수 없습니다. 그럼에도 불구하고 이 사건은 중요한 전환점을 제시합니다. 주목이 더 이상 무한히 추출 가능한 자원이 아니라, 보호되어야 할 인간의 인지적 또는 정서적 조건으로 재정의될 수 있다는 가능성을 열었기 때문입니다.


결국 이 판결은 다음과 같은 질문을 남깁니다. 플랫폼이 설계한 주목의 흐름 속에서 우리는 얼마나 자유로운가, 그리고 그 흐름에 대한 통제권은 누구에게 있어야 하는가. 디지털 미디어 자본주의에 대한 비판은 이제 추상적 담론을 넘어, 법적 책임과 제도적 개입의 단계로 이동하고 있습니다. 이 사건은 그 첫 번째 신호로 읽힐 수 있습니다.

 

*참고문헌

김영욱 (2025). 주목 불복종: 디지털 미디어 주목 통제권 회복. 서울: 이화여자대학교


kimyw@ewha.ac.kr

아래는 영국 사이언스미디어센터(UK SMC)에서 수집한 전문가 반응입니다. 엠바고는 없습니다. 엠바고 해제 뒤 영국 SMC 홈페이지에서도 확인할 수 있습니다.  

Dr Thomas Lancaster from the Department of Computing at Imperial College London, said:

“This is an important case, as so many social media systems are engineered to maximise engagement by their users, with continual notifications to draw them back to the site. There’s also peer pressure to respond quickly to what other people are doing. For many vulnerable users, and this includes those who are underage, the use of these platforms just becomes a habit. Ethically, this has to serve as a warning for the wider technology sector. It’s fine to have policies regarding who can use your service, but if these policies can’t be enforced, that is putting the people at risk - the very people who the policies are designed to protect.”

 

 

Prof Chris Ferguson, Professor of Psychology, Stetson University, said:

“Unfortunately this is a very bad decision by the jury. The science evidence does not support these conclusions. Time spent on social media does not predict mental health in youth across scientific studies. But jury trials are often not about science but about emotion. Given we’re in the middle of a moral panic, bad, emotional decisions are common and predictable. What damage they will do to free speech and, indeed, teens themselves, remains to be seen.”

 

 

Declared interests

Chris Ferguson: “no COI to declare”

Thomas Lancaster: “I’ve no links with Meta.”  

아래는 뉴질랜드 사이언스미디어센터(SMC NZ)에서 수집한 전문가 반응입니다. 엠바고는 없습니다. 엠바고 해제 뒤 뉴질랜드 SMC 홈페이지 및 뉴질랜드 SMC 포털에서도 확인할 수 있습니다.  

Professor Kirsty Ross, School of Psychology, Massey University, comments:
Contact: +64 21 572 967, K.J.Ross@massey.ac.nz

"From a psychological perspective, the term “addiction” in this case is being used in a behavioural rather than strictly clinical sense. It does not necessarily refer to a formally diagnosable disorder in the way substance dependence is defined in manuals like the DSM-5, but instead describes a pattern of compulsive engagement that persists despite harm.

"What is central here is not simply high use, but loss of control. An individual continues to engage with the platform beyond their intentions, finds it difficult to disengage, and experiences the activity as increasingly dominant in their daily life. Over time, this pattern can begin to show features commonly associated with behavioural addictions: a growing preoccupation with the activity, escalating use to achieve the same psychological effect, distress when unable to access it, and continued engagement despite clear negative consequences for mood, sleep, or functioning.
 
"In the context of this case, the psychological argument extends beyond the individual and considers the interaction between human vulnerability and platform design. Social media platforms are structured around reinforcement principles well established in behavioural science. Features such as infinite scrolling, algorithmically curated content, and intermittent social rewards—likes, comments, notifications—operate on what is known as an intermittent or variable reward schedule, which is particularly effective at sustaining behaviour. This is the same underlying mechanism that makes gambling systems difficult to disengage from for some people.
 
"Importantly, these processes and mechanisms are interacting with developmental factors. Adolescents, in particular, are more sensitive to social feedback, reward, and peer evaluation, while still developing the executive functioning and cognitive processes required to regulate behaviour. This creates a context in which repeated engagement is not simply a matter of choice, but is psychologically reinforced at multiple levels—neurological, emotional, and social.
 
"There is ongoing debate within psychology about whether this constitutes a true “addiction” in the clinical sense, or whether it is better understood as problematic or dysregulated use. Regardless, the functional outcome is the same: the behaviour becomes difficult to control and is associated with measurable harm.
 
"What is significant in this case is the shift in framing. Rather than locating the problem solely within the individual—lack of discipline or poor self-regulation—the focus moves toward the platforms themselves and how they are designed and constructed. The argument is that these systems are intentionally designed to maximise engagement by leveraging predictable aspects of human psychology. In that sense, the “addiction” is not simply about the user, but emerges from the relationship between the user and a highly optimised (and intentional) digital environment. The problem is the problem, rather than simply the individual being considered to ‘have’ the problem.
 
"This case points to “addiction” reflecting a pattern of compulsive, reinforced, and difficult-to-regulate behaviour, shaped by both individual vulnerability and platform design, and maintained despite negative psychological consequences. It highlights that we need to consider the sociocultural influences on individual behaviour and take a whole of problem approach, rather than an individualistic one."

Conflict of interest statement: Not yet received - will be updated on our website.



Dr Melissa Gould, Senior Lecturer - Critical Media Studies, AUT, comments:
Contact: +64 21 987 255, melissa.gould@aut.ac.nz

"This decision marks a significant shift in how we understand young people's relationship with technology, by recognising the responsibility of platforms for the harms social media can cause. Until now, responsibility for managing these harms has largely been placed on young people, and their parents. However, this judgement acknowledges that Meta and YouTube have designed addictive products. This shifts the focus away from individual behaviour, such as how young people use their phones, to the wider systems, organisations, and design choices behind these platforms. In doing so, it recognises that social media is not neutral, but intentionally built to shape how it is used.

"This decision also highlights that simple, one-size-fits-all solutions are unlikely to address the complexity of social media harms. Instead, it strengthens the case for a 'safety by design' approach, where platforms are required to consider the wellbeing of users in how their technologies are developed."

Conflict of interest statement: "No conflict of interest."



Rachel Tan, Lecturer in Law (Cyber Law), University of Waikato, comments:
Contact: +64 21 0270 1161,  r.tan@waikato.ac.nz

"This decision is significant because it moves beyond treating social media platforms as neutral hosts of user content, and instead recognises that platform design itself can create and amplify harm.

"Features such as infinite scroll, autoplay, and algorithmic recommendations are not passive. They are designed to maximise user attention, and in doing so can expose children to prolonged and sometimes harmful content in ways that are difficult to avoid.

"What this case highlights is that harm can arise not just from what children see, but from how long, how often, and how intensely they are exposed to it. Importantly, the jury’s finding focuses on system design as a substantial factor in harm. This reflects a broader legal shift, where attention is moving away from individual user behaviour and towards the responsibility of platforms for the environments they create.

"For regulators, this raises pressing questions about whether existing laws are equipped to deal with these risks, and whether stronger obligations, such as a duty of care or safer design requirements, are needed to better protect younger users."

Conflict of interest statement: "I have no conflicts of interest to declare."



Dr Cassandra Mudgway, Senior Lecturer Above the Bar, Faculty of Law, University of Canterbury, comments: 
Contact: +64 27 379 7063, cassandra.mudgway@canterbury.ac.nz

"This is a significant moment. A US jury has found Meta and YouTube liable not for content on their platforms, but for their design.

"The case sidesteps platform immunity by focusing on features such as infinite scroll, autoplay, and notification systems i.e. tools alleged to drive compulsive use. A finding that these design choices can amount to negligence, and even 'malice,' opens a new legal pathway: treating platform architecture itself as harmful.

"For New Zealand, it is time for reflection. Our current framework, particularly the Harmful Digital Communications Act 2015, focuses heavily on content and individual acts of harm. It does not meaningfully address platform design or systemic risk. This case highlights that gap.
 
"It also strengthens the argument for a regulatory shift already emerging internationally, namely, away from reactive, complaint-based systems, and toward duties on platforms to proactively assess and mitigate risks, especially for young people. It is less about taking down harmful posts, and more about redesigning systems that purposefully amplify harm.
 
"However, caution is needed. This is a jury verdict in a specific legal context, not a binding precedent here. New Zealand courts would face different statutory settings, and proving causation between platform use and harm remains complex.
 
"Even so, the broader signal is clear enough, in my opinion. Overseas courts are increasingly willing to scrutinise the business models underpinning social media, not just the speech they host. For New Zealand, the question is whether regulation will keep pace or continue to treat harm as an individual problem, rather than a structural one."

Conflict of interest statement: "I do not have any conflicts."



Dr Alex Beattie, Senior Lecturer in Media and Communication, Victoria University of Wellington, comments:
Contact: +64 27 380 3100, alex.beattie@vuw.ac.nz

"This verdict is a landmark moment. For years, the harms of social media have been treated as a matter of individual responsibility: parents told to monitor, young people told to log off, and policymakers flirting with outright bans rather than changing how platforms are allowed to operate. This ruling flips that logic. It pushes us towards treating addictive platform design as a product safety issue, not a parenting failure.

"Platforms like Instagram and YouTube are engineered to keep us hooked. Their algorithms learn what captures our attention and feed it back to us: faster, louder, more emotionally charged. Features like infinite scroll, autoplay, and push notifications aren’t neutral; they are business decisions that maximise time-on-platform and, in doing so, can undermine young people’s autonomy over how they spend their time.

"By holding Meta and Google liable, the ruling sends a clear message: you cannot design for addiction, profit from it, and then blame users’ lack of self-control when things go wrong. Responsibility has to sit with those who build and profit from the system, not with individuals; especially not with adolescents.

"This is a win for anyone who has ever found themselves doomscrolling at midnight or unable to stop swiping, even when they want to. It’s an early but important sign that the law is beginning to catch up with the realities of our attention-driven digital economy."

Conflict of interest statement: "Dr Alex Beattie is a recipient of a Marsden Fast Start from the Royal Society of New Zealand in 2024 for a project called Saving Screen Time: How People with ADHD Disconnect from the Internet."



Associate Professor Stephanié Rossouw, School of Social Sciences & Humanities, AUT, comments:
Contact: +64 21 056 9623, stephanie.rossouw@aut.ac.nz  

"This landmark verdict shows the law is starting to catch up with what the 2026 World Happiness Report’s new social-media work has been warning about: for many young people, heavier social media use is associated with lower well-being, including more depression, anxiety, stress and poorer body image, especially on visual platforms.

"The key lesson is that this is not about saying all online connection is harmful. The evidence is more nuanced: active, communicative use can be less harmful or sometimes beneficial, but heavy, passive or addictive use is where the risks to youth well-being become much sharper. It really is time for the New Zealand government to listen and act accordingly."

Conflict of interest statement: "The World Happiness Report 2026 and its accompanying media release can be found at this link. Associate Professor Stephanie Rossouw was not involved in data collection or processing for the report, however she was a co-author of one of the chapters, Social media use and wellbeing in the Middle East and North Africa."

아래는 호주 사이언스미디어센터(Aus SMC)에서 수집한 전문가 반응입니다. 엠바고는 23일 13시 해제됐습니다. 호주 SMC 홈페이지 및 호주 SMC 포털에서도 확인할 수 있습니다.  

Dr Belinda Barnet is a Senior Lecturer in Media at Swinburne University of Technology


"What is most interesting to me is that this case didn’t focus on the content. It focused on the harm caused to the person by the platforms.

In America, the platforms have mostly been shielded by Section 230, which means they don’t have to take responsibility for the content users post.

This case focused on harms instead. Maybe that’s the way forward here, too."


Belinda has not declared any conflicts of interest.
She is contactable on +61 403 833 455 or bbarnet@swin.edu.au. Also available on LinkedIn and X 


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Dr Sam Teague is a Senior Research Fellow at James Cook University. She recently published a meta-analysis on the long-term effects of children and young people's digital media use


"The strongest long-term risk we see from children’s digital media use isn’t poor grades or more bullying from peers—it’s future addictive use, and that link is most pronounced for social media.

In our recent meta-analysis of longitudinal studies, social media stood out as the platform type most consistently associated with later problematic or addictive patterns of use. This suggests these platforms may uniquely reinforce behaviours that become harder for children to regulate over time.

Children are still developing the skills needed to manage attention, impulses, and rewards, yet many social media environments are designed to maximise engagement. That mismatch is likely part of the issue.

This verdict signals a broader shift toward recognising that platform design is not neutral. The priority now is for regulators and technology companies to take the lead in creating safer digital environments, with responsibility placed at the level where these systems are designed and controlled."


Sam's conflict of interest statement: "I receive funding from the Australian Government's National Health and Medical Research Council"
Sam is available during standard business hours and contactable on sam.teague@jcu.edu.au and +61 475 867 810 


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Associate Professor Stan Karanasios is a researcher of Information Systems at the University of Queensland


"This verdict crystallises what has been building for several years: a fundamental shift in how we assign responsibility for social media harm.

For too long, the burden has fallen on individuals, parents, and families to resist platforms that, as the evidence in this trial showed, were consciously designed to be addictive. Features like infinite scroll, autoplay, and constant notifications were not incidental design choices; they were the architecture of addiction.

What this case establishes is a new accountability lens directed squarely at the platforms themselves. Lawyers argued that these companies engineered addiction, framing the platforms as a kind of “digital casino” too irresistible for young users to put down.

The question is no longer whether young people are harmed, or whether their parents should have done more to protect them — it is who built the machine that harmed them, and who will be made to pay for it."


Stan has not declared any conflicts of interest.
He is contactable on s.karanasios@uq.edu.au or +61 420 340 804 


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Dr Christina Anthony is a Lecturer and Consumer Psychologist, an Expert in Consumer Behaviour and Behavioural Scientist in the Business School at the University of Sydney


“The verdict highlights a broader shift in how society understands the relationship between users and digital platforms.
 
The jury’s decision reflects an evolving awareness that digital environments can significantly shape behaviour, often in ways users may not fully recognise.
 
Many platform features discussed in the case — such as infinite scrolling and personalised content feeds — are grounded in well-established behavioural science principles related to attention, habit formation and reward.
 
From a consumer psychology perspective, these design elements are intended to enhance user experience and engagement, but they can also make it easier for patterns of frequent or prolonged use to develop, particularly among younger users.
 
The outcome of the case may encourage more balanced conversations about shared responsibility between individuals, families, policymakers and technology companies.
 
What’s emerging is a more nuanced understanding of digital consumption— one that recognises both the benefits of social connection and the importance of thoughtful, responsible design.”
 
The decision could prompt continued dialogue around transparency, user wellbeing and age-appropriate design, as the role of social media continues to evolve.”


Christina has not declared any conflicts of interest.
She is contactable on christina.anthony@sydney.edu.au 


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Susan Sawyer is Professor of Adolescent Health at The University of Melbourne, Director of the Centre for Adolescent Health at Royal Children's Hospital and Group Leader of Adolescent Health at Murdoch Children's Research Institute


"This landmark case suggests the tide has finally turned against the ‘tech bros’ who, until now, have been protected by notions of ‘tech exceptionalism’ which have prevented the implementation of regulations that promote the online safety of young people.

No longer able to hide behind the notion that social media apps are simply neutral platforms, this court case centering on the use of technology features that drive online engagement, will have far-reaching consequences. Might it obviate the need for national laws like Australia’s Social Media Minimum Age Act? No, but it could be expected to make the acceptance of such laws in other countries far more likely."


Susan has not declared any conflicts of interest.
She is contactable via Tom Keeble on +61 3 9936 6460, +61 400 764 084 or tom.keeble@mcri.edu.au


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Dr Rob Nicholls is a Senior Research Associate at the University of Sydney


“This landmark verdict, along with many other similar lawsuits against social media companies, signals a shift in how courts view platform design as a set of choices that can carry real legal and social consequences. It opens the door to wider challenges against social media and other technology systems engineered to maximise engagement at the expense of user wellbeing.” 


Rob has not declared any conflicts of interest.
He is contactable on
+61 412 646 477 or rob.nicholls@sydney.edu.au 


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Dr Joanne Gray is Chair of Discipline (Media and Communications) in the Faculty of Arts and Social Sciences at the University of Sydney


“A group of ordinary American citizens did what US regulators have so far failed to do. They looked at the evidence and found that Meta puts profits over user safety. This jury decision sends a clear message to all the Big Tech platforms: they need to do better, especially when it comes to keeping kids safe.” 


Joanne has not declared any conflicts of interest.
Joanne is contactable on +61 410 562 236 or j.gray@sydney.edu.au  


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Distinguished Professor Lisa Given is a Professor of Information Sciences, Director of the Centre for Human-AI Information Environments, and Director of the Social Change Enabling Impact Platform at RMIT University


"This is a landmark (bellwether, or test case) decision that will have far-reaching impact on social media platforms and other technology companies. What makes this lawsuit unique is that it’s the first successful case to argue that technology companies should be held accountable for platform design, including the features that deliver content to users. Other arguments have focused on the potential harm of social media content, particularly where young people access inappropriate content, so the focus on platform design is critical in this decision.

This lawsuit found Google and Meta negligent for social media platform design, which is a ground-breaking development in the global push to keep children - and other users - safe in online environments. Australia implemented legislation in December 2025 requiring social media companies to ensure account holders are over the age of 16. And many other countries across Europe and Asia, in particular, are considering similar laws. However, Australian media have reported cases of children under 16 retaining access to their accounts and accessing social media content through online platforms.

In this case, the plaintiff testified that she created Instagram and YouTube accounts when she was under 10 years of age. She used the platforms daily and argued the apps led her to suffer from anxiety, depression, and body dysmorphia, through the use of such features as beauty filters. Google and Meta argued that mental health concerns were complex and that it was not possible for people to be addicted to social media. The jury found for the plaintiff, noting that product design features harmed the plaintiff’s mental health. TikTok and Snap were also named as defendants in the suit, but settled before the trial.

While Google and Meta have said they will appeal the decision, one key question - if the finding is upheld - is whether the penalty of the judgment will be significant enough to force technology companies to change their design practices. While a $6 million verdict may sound significant, it is difficult to know if this will be a significant enough deterrent for two of the world’s largest technology companies, with capital spending exceeding $100 billion annually. However, this outcome will likely influence the thousands of other lawsuits pending in the United States, alone, setting an important precedent for future cases."


Lisa has not declared any conflicts of interest.
She is contactable on
 lisa.given2@rmit.edu.au or +61 458 340 908 


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Dr Danielle Einstein is a Clinical Psychologist and Adjunct Fellow in the School of Psychological Sciences at Macquarie University and a researcher on social media use and anxiety


"This landmark victory signals a new era in technology use. It is an era in which we can no longer deny the harms created by platforms that are designed to create dependence and critically undermine mental health. 

We can no longer mix education with addictive technology. It is time to ensure that technology use is intentional, that we recognise the way that any service engages and exploits anxiety.  

This legal decision and the information that was revealed throughout the court proceedings should help Australia's e-safety commission, our schools and our doctors come to terms with the mental health crisis and blowout in health costs that we have seen in recent years. 

We can no longer look away. Our work at Macquarie University formed a critical basis on which advocates around the world have moved forward."


Danielle has not declared any conflicts of interest.
She is contactable on +61 401 936 310 or danielle.einstein@mq.edu.au 


Additional Note: Please feel free to pull any additional quotes from Danielle’s recent commentary on the trial, published on March 3 in The Lighthouse: https://lighthouse.mq.edu.au/article/2026/march-2026/zuckerberg-borrows-big-tobacco-playbook-in-landmark-social-media-addiction-trial.-psychologists-arent-buying-it


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Associate Professor Susannah Tye is a Principal Research Fellow at the Queensland Brain Institute within the Faculty of Health, Medicine and Behavioural Sciences at The University of Queensland


"This is an important turning point in how responsibility for youth mental health is understood and managed in the digital era. The legal focus on platform features such as infinite scroll, algorithmic amplification, and reward-driven engagement recognises the intent of Google and Meta to manipulate attention, without concern for the impact on individual users. 

From a neuroscience perspective, this is consistent with evidence that these design features interact with developing brain circuits involved in reward processing and addiction, impulse control, motivation, and social evaluation. Adolescence is a period of heightened sensitivity to these signals, which can increase vulnerability to compulsive use and poor mental health outcomes.

This case reflects a clear shift in societal expectations, demonstrating that technology companies have a duty of care when designing products that can adversely affect young people. Safety-by-design, transparency, and regulatory oversight are now recognised as essential core requirements of digital innovation. This rightly shifts the burden of this responsibility back to developers, rather than leaving parents, educators, and young people to contend with systems designed to exploit their own neurobiology."


Susannah has not declared any conflicts of interest.
She is contactable on
s.tye@uq.edu.au and available from Friday 27/3/26.


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Dr Rahat Masood is a Senior Lecturer in Cyber Security at UNSW Sydney


"This verdict is an important moment because it recognises that platform design, not just content, can play a role in shaping user behaviour. Features like infinite scroll can encourage people to stay longer, but the science linking these features directly to harm is still not clear. Most studies show correlation, not a clear cause and effect.

Human behaviour is complex, especially for young people, and is influenced by many factors beyond social media, such as family, environment, and mental health. So, we should be careful not to oversimplify the issue. That said, the case highlights a real gap: we need stronger, long-term research to understand how specific design choices affect users.

What this ruling should ideally trigger is not just legal accountability, but stronger collaboration between platforms, researchers, and policymakers to build a more robust evidence base. Only then can we develop interventions that are both scientifically grounded and effective in reducing harm while preserving the benefits of digital platforms."


Rahat has not declared any conflicts of interest.
She is available 9:30 am - 4:00 pm most days and is contactable on 
rahat.masood@unsw.edu.au 


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Dr Lisa Archbold is a Lecturer in the School of Law at Queensland University of Technology


"The case against Meta and Google is a positive step forward in holding platforms accountable for their design choices. But it also demonstrates that we have failed to proactively regulate platforms, allowing an environment where profits have been prioritised over preventing harm to children and young people. Appropriate regulation of social media platforms in Australia is urgently needed to support children and young people’s participation and empowerment in digital spaces.

While Australia has been positioned at the forefront of regulating social media, the recent social media ban does not address fundamental concerns with the design features of social media, including infinite scrolling, targeted engagement and social rewards. Proposals such as a digital duty of care and fit-for-purpose privacy and data protection laws are far better placed to move towards a safer digital environment for children and young people.

Having a clear duty of care, with corresponding systemic risk identification and mitigation obligations, could help shift the responsibilities to platforms to improve their design features and allow a clearer path for individual redress in Australia."


Lisa has not declared any conflicts of interest.
She is contactable on l.archbold@qut.edu.au or +61 438 137 001 


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Tama Leaver is a Professor of Internet Studies at Curtin University and a Chief Investigator in the ARC Centre of Excellence for the Digital Child


"The Los Angeles jury verdict tells Meta, Google, and even those big tech companies that weren’t the subject of this particular trial, that they need to do much better in making their platforms safer for children and younger users on their platforms.

By focusing on the design of these platforms, not the content users share on them, this lawsuit has effectively demanded that platforms design their offerings in a way that is more appropriate for younger people.

This isn’t about justifying bans or asking parents to police children’s use via parental surveillance tools, but rather demanding that all young users can have a differentiated and safer experience online, built into the very default settings of big tech platforms.

As a precedent, this outcome should force big tech companies to incorporate age-appropriate safety by design for younger users or risk facing endless lawsuits. It seems likely that the era of the infinite scroll is over."


Tama has not declared any conflicts of interest.
He is available 9:30am-11am, and after 2pm (WA time) today, and for most of tomorrow. Tama is contactable on t.leaver@curtin.edu.au, via Curtin’s Media team, or directly on +61 411 044 062.


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Dr Catherine Archer is a Senior Lecturer and researcher in social media at Edith Cowan University


"This ruling may be a game-changer for the social media giants. Their social licence to operate is now, more than ever, being severely tested. 

Australia’s world-first experiment in a social media ban for under 16s, while definitely having many shortfalls, is also a clear signal that the companies are on notice. 

However, whether this translates to real change on the platforms for a better and safer user experience remains to be seen. 

The enshitification of the internet has developed over time. Citizens, businesses, and government now rely on these services every day worldwide and with large profits at play. The platforms will likely be working hard to contest this ruling and keep the status quo."


Catherine has not declared any conflicts of interest.
She is contactable on +61 438 872 728 or Catherine.archer@ecu.edu.au 


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Dr Nipa Saha is a Lecturer in Media and Communications at Macquarie University


“This is an issue media and regulators have needed to confront for years, so in many ways this decision feels overdue. What stands out is that if a 20-year-old woman, with relatively advanced cognitive and self-regulation skills, can struggle with delayed gratification and develop addictive patterns of use, it raises serious concerns for younger users. Children and adolescents are far more vulnerable to the attention-grabbing, reward-driven design of social media platforms.

Research suggests that between 5 and 20 per cent of teenagers experience problematic or addictive social media use, while global estimates indicate nearly 14 per cent of children meet criteria for internet addiction. This goes beyond ‘screen time’ – it includes compulsive checking, anxiety when access is restricted, and impacts on mood, relationships and daily functioning. Some parents report extreme behavioural reactions when devices are taken away.

It is also important to note that while Australia has introduced a world-first ban on social media for children under 16, some highly engaging platforms, such as Roblox, sit outside this legislation. These platforms are designed to maximise time spent, with few limits on use. This exposes a broader regulatory gap, leaving many parents without the support needed to manage withdrawal-like behaviours and emotional impacts.”


Nipa has not declared any conflicts of interest.
Nipa is contactable on +61 469 299 414 or nipa.saha@mq.edu.au, and requests a message before calling. Nipa is available from 2pm today and from 3pm tomorrow (Friday).


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Dr Alexia Maddox is a Senior Lecturer in Pedagogy and Digital Futures and a sociologist of technology at La Trobe University

"This week has seen two landmark jury verdicts, delivered within days of each other in different US jurisdictions, that together send an unambiguous signal to the global technology industry. In Los Angeles, Meta and Google were found liable for designing platforms that addicted a young user through features like infinite scroll and algorithmic amplification — tools deliberately built to maximise engagement regardless of the cost to vulnerable users. In New Mexico, in a separate trial, Meta was found to have misled the public about safety while its platforms actively facilitated child sexual exploitation. The near-simultaneous timing is striking: these are not isolated findings but converging judgements across different courts, different harms, and different legal frameworks.

These verdicts should be read alongside eSafety's own findings, released just days ago, showing serious safeguarding gaps in AI companion apps widely used by Australian children. The problem is not confined to Instagram or YouTube — it extends across the digital environments children inhabit, and the harms follow the same pattern: design choices that prioritise engagement over child safety.

Australia's social media ban for under-16s feels decisive, but age restriction alone is not a safety solution. Across platforms, the architecture has been designed to maximise engagement at the expense of user wellbeing. That is a choice, not an inevitability. Legal liability is a blunt instrument. What we need are evidence-based regulatory and policy responses: robust safety-by-design standards, meaningful accountability, effective content moderation, and digital literacy embedded in communities and schools. Social harms require social and structural solutions — not just bans, and not just courtrooms."


Alexia has not declared any conflicts of interest.
She is unavailable today, but will be available tomorrow (Friday) and on the weekend. Contactable on a.maddox@latrobe.edu.au or +61 417 058 571 


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Professor Daswin De Silva is a Professor of AI and Analytics and Director of AI Strategy at La Trobe University


"The two landmark lawsuits in Los Angeles and New Mexico formalise the urgent, global dialogue that social media platforms are engineered to be addictive, particularly for children, teenagers and young adults. Although the US Communications Decency Act protects these platforms from liability for user-generated content, these two cases argue that the companies are responsible for the defective design features that make this user-generated content addictive.

These features include infinite scroll, autoplay, personalised content, automated digital beauty filters, rewards for addictive behaviours, and the emotionally manipulative power imbalance of influencers over followers. Case evidence further indicates that social media platforms have regressed to ‘marketplaces for predators’, with children exposed to rapid targeting, direct solicitation and sexually explicit content.

These two rulings provide an early signal to thousands of pending cases that are likely to be settled out of court, but more importantly, they force the companies to drive major redesign work that dismantles addictive features and the power imbalance between influencers and followers.

Most countries are shifting towards laws enforcing ‘digital duty of care’ and online safety by design, such as the world-first Australian social media restriction for children under 16, the online safety amendment (social media minimum age) bill of 2024."


Daswin has not declared any conflicts of interest.
Daswin is contactable on +61 432 575 949 or d.desilva@latrobe.edu.au 


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Associate Professor Tauel Harper is from the School of Media and Communications at Murdoch University and a member of the Information Ecologies Research Group


"The recent legal finding against Meta and Google is a long overdue intervention in public communication. Despite their lofty mission statements, these companies have only designed their platforms in the interest of profits and shareholders. If designed for the public good, social media can be an important part of democratic engagement; but when designed for profit, it becomes a cesspit of misinformation, extremist views and addictive design. Cases such as these are one way that these social media giants can be incentivised to create a better product, not just for young users but for adults as well."


Tauel has not declared any conflicts of interest.
Tauel is contactable on tauel.harper@murdoch.edu.au or +61 432 979 073 


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Associate Professor Jo Orlando is from the School of Education at Western Sydney University


“The current anti-social media political climate globally means that the outcome and timing for this is important! It likely also influenced this outcome. We could start to see much-needed change in platform design." 


Jo has declared she has no conflicts of interest.
Jo is contactable on +61 414 723 384


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Dr Dana McKay is Associate Dean of Interaction, Technology and Information in the School of Computing Technology at RMIT University

 
"Many industries have been required to make changes to their products to reduce negative social impacts: lower emission cars, warnings on alcohol bottles, and changes to cigarette formulation to make them less addictive.

Overnight, this change has come to social media platforms: Meta and Google have been found liable for the addictiveness of the algorithms their platforms use. This is not about the content these algorithms serve up; it is about the ways they serve it up, which are designed to keep us engaged, and have now been found to be harmfully addictive. This means that algorithms will need to change: we are likely to see an end to infinite scroll (already mooted in the EU) to nudge us to disengage. 

While Meta and Google both plan to appeal, this lawsuit should ultimately result in changes to the algorithm. We might also see changes in the ways engagement works (less focus on likes and shares),  and less promotion of highly emotive or inflammatory content. In any case, we might all hope that this lawsuit is the end of a long history of technodeterminism, and the beginning of a time where another large industry has to take responsibility for the harms it causes."
 

Dana has not declared any conflicts of interest.
Dana is contactable on +61 420 422 215, dana.mckay@rmit.edu.au


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Dr Timothy Koskie is from the Mediated Trust Research Office at the University of Sydney


"Coupled with recent initiatives like Australia's social media age restrictions and the National Media Bargaining Incentive, this finding continues a shift in the public view away from highly problematic understandings of platform problems being an issue for individual responsibility and individual concern and towards a view that platforms themselves present systems and structures that are capable of presenting broad challenges that cannot be managed at the individual level.
 
The focus on developing platforms towards addictive behaviours can, however, obscure other larger-scale problems with how the platforms have upended our public structures, elevating the role of analytics and attention in ways that have undermined public trust in expertise and institutions, by algorithmically emphasising consistently negative content with tenuous connections to truthful representations of reality. This has led to citizens facing fatigue and news avoidance, as well as elevating a cast of problematic content producers.
 
Nevertheless, this provides the scope to utilise this moment to pivot away from these metrics-driven pushes that simultaneously feed the addictive qualities and potentially undermine cohesion towards a more robust media environment that fulfils the public's information needs and provides opportunities for cohesion.
 
This will prove challenging precisely because of the platform-mediated information environment and its emphasis on simplistic and negative framing, necessitating either buy-in from the platforms themselves or more direct attempts to govern how they operate."


Tim has not declared any conflicts of interest.
He is contactable on t.koskie@sydney.edu.au 


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Dr Amelie Burgess is a Senior Lecturer in Marketing at Adelaide University


"This case is particularly instructive in signalling a broader shift in how harm in digital environments is understood. While notable, it does not exist in isolation, but rather reflects mounting concern around the role of social media platforms in shaping user behaviour through specific design features and affordances.

Increasingly, attention is being directed toward how these environments structure engagement, attention, and exposure in ways that can intensify susceptibility to influence. In this sense, harm is not simply a function of individual user choices or the content encountered, but emerges within digitally mediated systems that are designed to capture and sustain attention.
 
Cases like this one reflect a gradual movement away from the responsibilisation of consumers, where individuals are expected to self-regulate and critically evaluate persuasive content, toward recognising the structural conditions that underpin vulnerability.

At the same time, however, platforms and other stakeholders often continue to resist this shift by framing engagement as a matter of consumer choice and individual agency. In doing so, responsibility is subtly redirected back onto users, even as platforms operate through design features that are intended to maximise attention, prolong engagement, and ultimately drive monetisation.

This tension raises important ethical questions, particularly for consumers who may already be in vulnerable positions, where the notion of 'choice' is constrained by the very architectures that shape behaviour. In such contexts, what is presented as agency may in practice reflect a more limited and structured form of decision-making, calling into question how responsibility for harm should be distributed across digital environments."


Amelie has declared she has no conflicts of interest.
Amelia is contactable on Amelie.burgess@adelaide.edu.au

  
한국과학기술미디어센터(SMCK) 소개

한국과학기술미디어센터는 근거 기반의 과학 정보를 언론에 제공하는, 과학계와 미디어 사이의 다리 역할을 하는 독립 비영리 조직입니다. 잘못된 정보와 가짜 뉴스가 넘쳐나는 세상에서, 제대로 된 전문가의 해설과 의견을 빠르고 다양하게 기자들에게 제시하고 이를 체계적으로 아카이빙하는 역할을 합니다.
2025년 7월 이사회를 구성하고(이사장 노정혜 전 한국연구재단 이사장) 센터장(이근영 전 한겨레 과학전문기자)을 선임했으며, 같은해 9월 개소식을 열며 활동을 시작했습니다.

*참고 기사: 
  
SMCK 역할
SMCK는 세 분야 전문가인 과학자, 기관 커뮤니케이터(홍보팀), 기자에게 구체적인 도움을 드리고자 설립됐습니다. 각각 아래와 같습니다.
  • 과학자, 연구자에게는 의견과 해설이 온전한 맥락과 함께 제공되는 안전한 발언 공간이 돼줍니다. 선의를 위해 한 논평이 기사화 과정에서 왜곡되거나 부정확하게 변질될 우려를 줄이는 완충 작용을 합니다. 
  • 기관 홍보 담당자에게는 기관의 성과를 기자들에게 보다 객관적이고 정교하게 알리고, SMC 글로벌 네트워크를 통해 영향력을 높일 기회를 제공합니다. 
  • 기자에게는 사안을 해석하는 데 도움이 될 치우침 없는 종합적인 정보를 빠르고 풍성하게 제공하고, 이를 통해 기사에서 과학과 기술을 보다 자유롭고 편리하게 활용하도록 돕습니다.
SMCK는 이를 통해, 궁극적으로 근거에 기반해 사안을 합리적으로 판단하고 이것이 정책에까지 반영되는 사회를 만드는 데 기여하고자 합니다.

해외 협력
사이언스미디어센터(SMC)는 2002년 영국에서 최초로 설립됐고 현재 호주와 뉴질랜드, 독일, 스페인, 대만 등으로 확장됐습니다. 한국은 2026년 1월 합류했습니다. 글로벌 네트워크에 포함된 7개 조직은 엄격한 독립성과 신뢰성이라는 가치를 공유하고 있으며 협력을 통해 주요한 국제 과학 이슈에 공동 대응하고 있습니다.
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