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Google has announced that Firebase Dynamic Links will be discontinued on August 25, 2025. After the shutdown, existing dynamic links will no longer function, and new deep links can’t be created either. This change is prompting game studios and marketers to urgently seek alternative solutions for conversion tracking, user re-engagement, and campaign management that relied on deep link infrastructure.

Are you prepared for the end of Firebase Dynamic Links?
If you haven’t found a replacement yet, we’ve got good news.
Introducing Hive’s very own solution to replace Firebase’s dynamic links: Direct Link.
📈 Maximize Your Marketing Efficiency with Direct Links 🔗
Hive’s Direct Link
Direct Link is Hive’s all-in-one deep linking solution that smoothly connects users—no matter what device they’re using—from app install to specific in-app content.

Unlike standard links that simply open an app or website,
Direct Link detects the user's OS and app installation status to seamlessly lead them to the app store, a web page, or a specific in-app screen.

Plus, Hive Console provides Direct Link Traffic Metrics, giving you instant access to data like click count, user OS, country, and language. 
This makes campaign performance analysis and strategic planning easier and more effective than ever.
💡 Here’s How to Use Direct Link!
📌 1. Use it for content-driven campaigns
Perfect for connecting users directly to new content like launches or seasonal updates.

▪ Message Example: “New character released! Log in now and summon!”
▪ Target Screen: Character Summon, Season Lobby, etc.
▪ User Flow: External channel (push, notification, social media, community, etc.) → App Launch → Login → Auto-redirect to [Character Summon Screen]
📌 2. Use it for re-engagement or retention campaigns
Easily guide users to comeback events or login rewards.

▪ Message Example: “Log in today and get 1,000 Gold right way!"
▪ Target Screen: Mailbox, Attendance Reward Pop-up, Comeback Event Screen, etc.
▪ User Flow: External channel (email, SMS, push, etc.) → App Launch → Login → Auto-display of [Mailbox or Comeback Event Pop-up]
📌 3. Use it for purchase-driven campaigns
Drive conversions by showing limited-time offers or discounted items directly.

▪ Message Example: “Limited Package 50% Off!”
▪ Target Screen: Discounted item section in the Shop
▪ User Flow: External channel (push, community) → App Launch → Login → Auto-redirect to [Target Package in Shop]
Now, with just one Direct Link, you can guide users—no matter what platform or channel they come from (email, push, social, SMS, alerts)—straight to the screen you want without drop-off, 
and even track detailed data of every user who comes through.
🎯Why You’ll Love Using Direct Link
☑️One Link for All Platforms
A single link connects users across Android, iOS, Windows, and Mac—covering both mobile and PC environments seamlessly.

☑️Smart Routing Based on User Environment
Automatically detects the user’s OS and app installation status to guide them through the optimal path: App Launch → Market (if not installed) → Target Destination—all without interruption.
 * The deferred deep link feature will be available in the second half of the year.

☑️Integrated Support for Android Markets 
Supports both Google Play Store and ONE store, boosting acquisition and reach for Android users.

☑️Works Perfectly for PC Games
For PC-based games, a dedicated page is provided to help users install and launch the app via either Steam or the Hive Crossplay Launcher—depending on your game’s supported market.

☑️In-Depth User Insights
Track detailed user data through Direct Link analytics—such as OS, country, language, and destination clicks—enabling more accurate performance analysis and smarter marketing strategies.
👍 If you’ve had these challenges, Hive Direct Link is the solution for you!
  • Want a single app link that supports market connections across multiple platforms
  • Want to guide users smoothly from install to launch—and directly to the right screen
  • Want to improve conversion rates without user drop-off
  • Have a hard time to bring dormant users back into the game
  • Want to track how much impact my deep link campaigns are actually making
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