Volume 2(June 2021)


In the newsletter's first issue, Chungcheong announced that it had launched a bid to host the 2027 WUG. This issue introduces activities that demonstrate the desire and willingness of residents in Mega Chungcheong province. The Republic of Korea has already hosted WUGs three times: Muju-Chonju 1997, Daegu 2003 and Gwangju 2015. We would like to introduce the slogans and mascots of the three events. Let's bring back those unforgettable moments of joy and glory!

Strong desires for Chungcheong 2027
“With the approval of the Korea Sport & Olympic Committee (KSOC), Chungcheong is now officially confirmed as a 2027 WUG national candidate city. We will do our best to repay the support of the local people.” Mr. Lee Si-Jong, the bid committee chair, said with great pleasure at its general meeting of representatives on June 3, 2021.

The climate in Korea is very optimistic about the 2027 WUG in Chungcheong. In a national survey conducted in November 2020, 86.3% of respondents supported the 2027 WUG in Chungcheong. The reasons for favoring included economic growth, sports development, and an improvement of Chungcheong's image at home and abroad.

The KSOC approved Chungcheong as a national candidate city of the 2027 WUG
The Daejeon Sports Forum adopted the "Declaration of support for the bid for the 2027 Summer WUG in Chungcheong". In addition, the four councils of Daejeon, Sejong, Chungbuk, and Chungnam initiated a proposal for the government to support the wishes of Chungcheong actively.

The promotional activities of Chungcheong are started all over the place. The opportunity and expected effects of Chungcheong's bid are spreading widely through public relations media such as electronic billboards and digital information displays in the Chungcheong area and giving broadcasting interviews. Chungcheong will continue to promote the 2027 WUG at various festivals.

The heritage of 3 Universiades

The Republic of Korea held three successful Universiades that welcomed university students with open arms and set the stage for promoting friendship and goodwill. 

The Muju-Chonju 1997 Winter Universiade marked both the first winter multi-sport event and the first Universiade ever hosted by the ROK. 

In 2003, Daegu hosted the 2003 Summer Universiade. It was attended by 174 countries, setting the record for the largest number of participating countries in WUG history. Moreover, a delegation and cheering squad from North Korea joined, adding the true meaning of the games. 

The 2015 Gwangju Universiade, held in twelve years following the Daegu 2003, gained a reputation as a low-cost, high-efficiency event with the principle of renovating existing facilities for competition venues. 

The legacy of the three WUGs will shine brighter in the 2027 WUG in Chungcheong.

The Slogans and Mascots
Have you ever wondered what the slogans and mascots of the three Universiades held in ROK were? They represent the meaning and image of an event.

The Muju-Chonju 1997 used the slogan “Youth in one place, the World in one’s arms” to foster a new world of harmony and hope. The mascot ‘Mudori’ embodied the bright and clear expression of the agile and intelligent squirrel winning the heart of young athletes.

The Daegu 2003 slogan was “Daegu in Fashion, Dreams in Action” to create a festival of harmony beyond conflict. The mascot ‘Dreami’ envisioned the Daegu Universiade as a rainbow cyber-type character.

Light up Tomorrow”, the slogan of the Gwangju 2015 Universiade contains the idea that Gwangju, the city of light, will brighten the future of the world. The mascot ‘Nuribi’ has the meaning of ‘the world’ and ‘flying,’ which projects  Gwangju, the city of light, as a messenger of hopes and dream for the future.

Universiade Mascots Mudori(1997), Dreami(2003), Nuribi(2015)

A social media campaign, Start! 

An Social media campaign has begun to call for support and desire to host the 2027 WUG. The four Mayors and Governors of Chungcheong joined the campaign as the first runners by posting slogans for the event on their Facebook pages. 

Daejeon Mayor Her Tae-Jeong, Sejong Mayor Lee Choon-hee, Chungbuk Governor Lee Si-Jong, and Chungnam Governor Yang Seung-jo posted and hashtagged ‘Step, Jump, Leap, Together’, the slogan seeking the citizens’ interest and support. 

This campaign is open to anyone rooting for hosting the 2027 WUG can participate.
We look forward to a flurry of enthusiastic messages and voluntary participation from many people! Share your stories and don't forget to tag us(@2027Chungcheong) on Facebook!

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